In this episode of Shapers, Benjamin Shaw sits down with Sheldon Tatchell, Founder and CEO of Legends, to cut into how a single barber’s chair in Eldorado Park became the foundation of one of Africa’s most recognisable barber brands. Their conversation spans entrepreneurship, customer experience and leadership, while highlighting the importance of building businesses that create opportunities for others.
Sheldon reflects on the power of relationships, the role of faith in shaping organisational culture and why investing in people has been central to the Legends story. From training thousands of young barbers to embracing artificial intelligence as an enabler for small businesses, he shares practical insights on growing with purpose while remaining deeply connected to community.
It’s an inspiring conversation about resilience, innovation and creating impact that extends far beyond business.
Presented by EXEO Capital
Shownotes:
Connect:
Legends Barber – Facebook, Instagram & TikTok
Sheldon Tatchell – LinkedIn & Instagram
Job title: Founder & CEO – Legends Barber
Expertise: Entrepreneurship, Leadership, Barbering, Brand Building, Community Development
Education:
1. Harvard Business School – Owner/President Management (OPM) Programme
Achievements:
1. Legends Barber – Founder & CEO; built the business from a single chair in Eldorado Park to over 70 stores across four African countries.
2. Legends Training Academy – Established free barber training centres to upskill young people and create employment opportunities.
3. The Fade Company (FXDE Company) – Founder; professional clipper brand that donates one clipper to an informal barber for every ten sold.
4. Legends Township Marathon – Sponsor and supporter of the annual community marathon promoting health and community development.
5. Entrepreneur of the Year Award 2024
6. Community Outreach – Provides free haircuts at schools and old age homes while investing in youth development and entrepreneurship.
Books Mentioned:
